It\'s been said that \"the world\'s most prestigious events sparkle in Crystallized Swarovski Elements.\"
True enough, when supermodels and Hollywood beauties such as Kirsten Dunst, Jessica Alba and Kate Beckinsale all shine on the red carpet. And designers such as Oscar de la Renta, Marquesa, Belmar and Chanel light up the world party circuit with beautiful Crystallized Swarovski Elements.
So what does it mean to have \"Swarovski Crystallized Elements\" in your Swarovski crystal jewelry?
In fashion, the brightest and most elegant crystal jewelry is always an eye-catching spectacle. And for over a century, some of the most dynamic sparkle has come from crystal manufactured for the range of precision-cut crystal glass and related products produced by Swarovski AG of Wattens, Austria.
Founded in 1895, the company that bears his family name was created to use Daniel Swarovski\'s expertise at glass-cutting, including the innovative electric glass-cutting machine he invented and patented 3 years before.
It was this glass-cutting process that introduced a distinct level of brilliance to the jewel-like crystal components that appear on countless items of fashion, jewellery, accessories and interior pieces. But there\'s more to it than that, especially after years of refinements... and competitors trying to upstage the renowned finery of Swarovski AG.
Creating a crystal that allows light to refract in a rainbow spectrum, Swarovski coats some of its crystals with special metallic chemical coatings. For example, one of the most popular coatings is \"Aurora Borealis\", or \"AB\", which gives the surface a rainbow-hued \"oil slick\" appearance.
Other colours and coatings are always being developed and added to the collection. As well, unique (and copyrighted) jewel cuts like Xilion (released in 2004) have been designed to optimise the brilliance of Roses (crystal components with flat backs) and Chatons (diamond cut).
Finally, selected jewelry manufacturers can be authorized to display the \"CRYSTALLIZED™ – Swarovski Elements\" logo following an approval process that guarantees the quality of design, manufacture and finish has met Swarovski\'s standards for what has become the world\'s standard for quality, integrity and the highest standards of design.
That\'s what makes the difference with the people and parties where everyone wants to be... from runway shows to invite-only events, and the people who make fashion happen.
Swarovski crystal jewelry and fashion trends are the passion of Stef Redin, who also loves the spectacular wedding and fashion jewelry designs at http://www.mmcrystal.com/crystal-jewelry.html
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